Property Marketing & Research Jobs
Campaign, digital, content and analytics careers across Australian commercial and residential property.
Key Property Marketing & Research Capabilities
The skills and strengths employers look for in this field.
Campaign Planning & Delivery
Developing and executing multi-channel campaigns for project launches, residential developments, commercial leasing and auction events, on time and to budget.
Digital Marketing & Portals
Managing paid social, search, SEO, EDM and listing performance across realestate.com.au, Domain and Commercial Real Estate.
CRM & Marketing Automation
Operating platforms such as HubSpot, Salesforce or agency CRMs to nurture buyer, tenant and investor databases.
Content, Creative & CGI Coordination
Briefing copy, photography, video, floorplans and CGI renders, and managing brand consistency across collateral.
Property Data Analysis
Interpreting sales, rental, vacancy and demographic data using tools like CoreLogic, PriceFinder, SQL, Power BI and Tableau.
Market Research & Reporting
Producing suburb, sector and feasibility reports to support pricing, acquisitions and investment decisions.
Stakeholder Management
Coordinating agents, developers, designers, media buyers and external agencies to align on objectives and timelines.
Budgeting & ROI Measurement
Setting marketing budgets and tracking lead generation, conversion and campaign return on investment.
Property Marketing & Research Market Overview
Property Marketing & Research spans two complementary disciplines. Marketing roles plan and deliver campaigns for project launches, residential developments, commercial leasing, auctions and brand-building, working across digital, social, print, signage, events and listing portals such as realestate.com.au and Domain. Research and analytics roles interpret sales, rental, vacancy and demographic data to inform pricing, feasibility, acquisitions and investment strategy.
Employers range from real estate agencies and franchise networks to property developers, build-to-rent operators, commercial agencies (such as the CBRE, JLL, Knight Frank and Colliers segment), shopping centre and asset managers, and proptech firms. Demand is strongest in Sydney, Melbourne and Brisbane, with growing opportunity in Perth and Adelaide tied to development pipelines and population growth.
Digital skills are now central to most marketing positions: CRM and marketing-automation platforms, paid social and search, SEO, EDM, CGI/render coordination and video. On the research side, employers increasingly value SQL, Power BI or Tableau, GIS mapping and familiarity with data providers such as CoreLogic, PriceFinder and Cordell, alongside traditional valuation and economic analysis.
Many roles blend permanent and project-based work, with developers often hiring campaign and content staff for the duration of a project launch. Contract and agency-side day rates are common for specialist digital and design support.
Property Marketing & Research Salary Guide
Indicative ranges — actual pay varies by location, experience and employer.
Indicative base ranges (excluding super and bonuses) for 2024–25, varying by city, employer type and project scale. Agency and developer roles may add campaign or performance bonuses; super is currently 11.5%.
Live market data (7 roles with salary on the board)
Property Marketing & Research Job Roles
Common job titles and roles for Property Marketing & Research professionals.
Professional Bodies & Qualifications
Bachelor of Marketing / Communications / Business
The most common entry qualification for marketing roles; commerce, economics or property degrees suit research and analytics paths.
Real Estate Certificate of Registration / Agent's Representative
State-issued registration (e.g. NSW Certificate of Registration, VIC Agent's Representative) — sometimes required where roles touch on sales or leasing activity.
Australian Marketing Institute (AMI) Certified Practising Marketer
Professional certification recognising marketing competency and ongoing professional development.
Australian Property Institute (API) membership
Relevant for property research and analyst roles; offers pathways and recognition in valuation, economics and property analysis.
Google Analytics / Google Ads & Meta Blueprint Certifications
Industry-standard digital credentials valued for performance marketing and portal advertising roles.
Power BI / SQL / GIS short courses
Practical data-skills training increasingly expected for property data and market analyst positions.
Career Path & Progression
Coordinator / Assistant
Entry-level marketing or research support — scheduling campaigns, updating listings, compiling reports and managing collateral.
Executive / Specialist
Owning specific channels (digital, content, social) or research outputs, with growing autonomy over campaigns and analysis.
Manager
Leading marketing or research functions, managing budgets, agencies and small teams across multiple projects or offices.
Head of Marketing / Research
Setting strategy, brand direction and data capability for an agency, developer or institutional owner, often with national scope.
Latest Property Marketing & Research jobs
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