Business Development Manager

About Pramac

We are Pramac, a Generac Company, leading the evolution to more resilient, efficient, and sustainable energy solutions. Established in 1966, we have always evolved, expanding our product portfolio and becoming the global benchmark for the production of generators and warehouse material handling equipment. Our diverse business lines ensure the company is a leading player in a wide variety of global markets.

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac's success. We provide individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people's lives and their own.

Primary Purpose

The Business Development Manager (BDM) is responsible for helping grow business by finding new opportunities, researching leads, establishing strategic relationships with potential clients and partners. In this critical role, the BDM stays on top of market trends in an active pursuit of expanding into new territories and training our teams on new products using best-in-class sales techniques.

Major Responsibilities

• Designs and directs the sales strategies for business group products in assigned territories
• Creates and implements processes and training to ensure that the sales team is equipped to sell these products effectively
• Collaborates with the VP of Sales and other stakeholders to expand the territory and product lines
• Performs analysis of specific customers to determine the most effective solutions for their needs
• Develops and implements strategic sales plans focused on new revenue generation and expands business in new areas by researching prospective accounts in targeted markets, pursuing leads and following through to a successful agreement
• Negotiates and closes contracts
• Grows revenue in assigned industry vertical, achieves gross margin target
• Directs the placement of new and existing products and programs with prospective customers
• Directs the involvement of cross-functional personnel within business groups to meet performance objectives and customer expectations
• Drives customer service execution to ensure issue resolution
• Analyzes the current business environment to implement new strategies for customer service
• Facilitates introductions to other sales executives
• Develops and recommends accurate and detailed metrics for effective financial forecasting and resource allocation
• Forecasts, develops, manages, and achieves budget
• Analyzes and reviews sales trends to identify opportunities and threats
• Conducts research to identify new markets and customer needs
• Maintains a strong understanding of company products, competition in the market, and positioning
• Follows the latest industry developments and stays up to date on corporate competitors
• Promotes the company's products/services addressing or predicting clients' objectives

Minimum Job Requirements

Education

• Bachelor's degree or equivalent work experience

Work Experience

• Seven years of sales experience selling directly into the assigned industry

Knowledge, Skills & Abilities

• Excellent verbal and written communication skills
• Excellent preparation of sales materials and presentation skills
• Excellent negotiation skills
• Organizational skills
• Ability to work independently in an entrepreneurial culture
• Ability to analyze financials
• Knowledge of the internal processes and systems that support sales accounts
• Ability to develop strong understanding of company products, market competition and positioning

Preferred Job Requirements

Education

• Master of Business Administration or equivalent work experience

Work Experience

• Significant established relationships in assigned industry
• 10 years of matrix or cross-functional leadership experience in sales

Knowledge, Skills & Abilities

• Possesses in-depth technical and commercial knowledge of related products

Physical Requirements and Working Conditions

Physical Demands — Office Environment (includes field sales)

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.